Cookie Policy

Tanishk aims to make your experience and interaction with us as informative and relevant as possible. To achieve this, we use cookies or similar technologies. This Cookie Notice provides information about how and when we use cookies for these purposes in our Offerings. Capitalized terms used in this Cookie Notice have the meaning described in our Privacy Statement unless we provide a definition here in the Cookie Notice. Our Privacy Statement also includes additional information about the collection and use of data and information at Tanishk.

What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Why are Cookies Used?

Cookies may be used for many different purposes. In the first place, cookies can be required to make the website function properly. For example, without cookies it would be difficult to make a website remember that you have logged in, or which products you have put in your shopping cart. These are called required cookies.

Cookies can also be used to analyze how a website is used, to count the number of visitors, to learn how the website may be improved. We do not link the website usage statistics and other reports to individual people. These cookies are called analytics cookies.

Third, social media cookies are used to enable integration of social media into the website, so that you can immediately like or share a page or product on your favorite social media service.

Another important use of cookies is to enable online advertising, which may be personalized to show ads that are more relevant and interesting to you, both within and beyond Tanishk websites. This is done by (targeted) advertising cookies.

Types of Cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookies: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Strictly necessary cookies Strictly necessary cookies, such as Critical Cookies, are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functional cookies Functional cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalized functions. For example, a website can offer you local, price-relevant information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Miscellaneous cookies (e.g., Advertising, Surveys, Social Sharing) Miscellaneous cookies such as advertising, surveys, and social media cookies, are used to deliver advertisements and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organizations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organizations.

Type of Cookies Tanishk Uses

Tanishk uses Strictly necessary cookies, Performance cookies, Functional cookies, and Miscellaneous cookies. Specifically, Tanishk uses Critical cookies that contain information critical to your experience with our Offerings, or that assist with certain personalization actions that are essential to the use of our services. Process cookies help make the websites work and deliver the expected services. Analytics cookies are used to collect information and report website usage statistics without personally identifying visitors. Tanishk uses security cookies to authenticate users, prevent fraudulent use of login credentials, and protect information from unauthorized entities.

Tanishk uses preference cookies that contain information important to your experience but not strictly necessary or essential, such as configurations. Lastly, Tanishk uses Advertising, Survey and Social Sharing cookies that allow you to utilize sharing features for third-party social media services from our Offerings.

Cookies and Advertising Uses

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in Tanishk. They also help provide us with aggregated auditing, research, and reporting, and help us know when content has been shown to you.